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Hosting an event is a complex process. There are a million different details to work out and get right. Come up short on any of them and your get-together could quickly fall apart. Fortunately, with the help of event management software, nailing the details is much, much easier. You just need to make sure you invest in the right solution
Not all leads are created equal. You stand a much better chance of converting hot leads (potential attendees that have interacted with your event brand in the past) than cold ones. The event management software you use should be able to track the folks who’ve started the event registration process but, for one reason or another, haven’t finished it
To properly promote any event, email marketing is a must. In fact, 40% of marketers believe that email is the absolute best channel to promote an event. So as you can tell, it’s important that your event management software has email marketing capabilities. Or, at the very least, it should seamlessly integrate with a third party email marketing software you trust
Build engaging email templates, segment lists for the ultimate personalised experience, and develop automated email workflows to interact with event attendees at just the right moments
We live in a mobile world. Most of your attendees probably spend more time on their phones than any other device. Take advantage by creating an event management app and include features like event-goer networking sections, one-on-one messaging, and social media integrations. Normally this tactic would take a lot of time and cost a substantial sum. But the right event management software can help you quickly build an event app for a very modest price.
If you can foster a sense of community, your event will transcend itself into an experience your attendees will never forget. But true community starts well before your conference or expo takes place. Which means you need an event management software that can handle digital pow-wows and allows attendees to interact with each other.
The best event planners realize that registered event attendees represent an incredible marketing opportunity. These folks have already raised their hand and committed to your event. Why not empower them to help others do the same?
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