Prestashop is a powerful e-commerce platform for shops and marketplaces, and a great alternative to very complex Magento and too limited WooCommerce
PrestaShop is a powerful open-source platform for building modern e-commerce sites.
Its most notable characteristic is its capacity to be extremely scalable because of its core power, and the ease of configuration, also for non-expert non-tech users.
Store merchants can configure the platform with any specific functionality they desire, from simple to extensive. With a vibrant market for plug ins that extend its core functionality, it is a perfect platform for integration with different sales channels, and digital marketing services. Because of its scalability and open code, does not require prior online merchant management experience at its most basic level.
In the hands of expert developers, Prestashop will thrive and show its full potential. Whether you need millions of products, custom feeds of data, or an advanced marketplace platform capability, it all can be developed with great speed, performance, security. On top of that Prestashop is easy to manage and offers a relatively low Total Cost of Ownership (TOC).
PrestaShop’s user interface is straightforward and intuitive, making it simple to use for both novices and experts. Despite its enormous potential, Magento has a more complicated user interface. As a result, you’ll need the assistance of an expert, an agency, or a full-time developer to build your internet store. Despite the lack of a licencing price for the open source version, it is necessary to hire a full-time professional or an agency to manage Magento.
And when we talk about that, managing custom extensions and integrations, and other custom development with Magento is the stuff of nightmares plaguing developers, who swear that they would rather eat raw horseradish than get back to work on Magento. This makes finding a team difficult, and the complexity of Magento codebase means that developments take much longer, and maintainability is lower.
Furthermore, Magento’s themes and modules are more expensive than PrestaShop’s. As a result, PrestaShop is 2.5 times less expensive than Magento for a similar online store
The significant difference between WooCommerce and PrestaShop?
PrestaShop is an open-source platform that you can freely download and install to create your online store. The same is true for WooCommerce, which is a great small-scale solution for someone who wants to fully own and control their shop, rather than renting it from (and remaining at the mercy of) platforms such as Shopify or Big Commerce.
But while we love WooCommerce for its simplicity, and the fact that it is an e-commerce plug in extending the WordPress platform for no-code website development, its limitations are evident when you have more than a few dozens, or couple of hundreds products. Yes, with custom back-end optimisations it is possible to squeeze more from WooCommerce, but there are limits.
Unlike WooCommerce, Prestashop can handle everything you throw at it, from large stores to complex marketplaces with millions of products in thousands of custom categories, and hundreds of custom data feeds. If you need this scale of complexity, and want to avoid troubles with Magento, Prestashop is your best bet.
Easily manage all of your items. Orders should be tracked and fulfilled, customer connections should be improved, and statistics should be kept up to date. Unlike other platforms, the fundamental functionality and modules are rather simple to grasp. You won't require developers to help you run your store's daily operations
Choose from a variety of professionally created branding, logo, and design theme templates. For adding new functionality to stores, integration with Bootstrap 3.0, over 2,000 mobile responsive themes, and over 25,000 plugins are available
Setup your store to be presented in several languages and currencies in a matter of minutes. In order to engage and convert the correct visitors into customers, content authoring is essential. Internal machine learning aids content writers by determining which keywords and phrases are most relevant