Experts in
Real Estate
& Lettings

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Real Estate & Letting Agent Experts...

There are thousands of lettings and sales estate agencies who rely on renting and selling properties. Estate agent websites aren’t primarily used to book viewings and request information and documents from prospective buyers and tenant – customers use Rightmove and Zoopla for this initial stage, however its highly important to match these features on your own agency website where you can offer additional information and a better service. Your site should generate you leads across the business model, including from vendors and landlords.
A significant amount of trust is needed to be built, for potential customers to move to do business with an estate agent. New buyers or sellers need a number of reassurances to confirm that that they are doing business with a company and individual who is working in their best interests. It’s difficult to develop a sense of trust with an individual that you hardly know, so a good real estate agent website could come in handy, as you can really show you brand and key messages with all visitors and foster a sense of trust by empowering customers with your compelling information, which speeds up the process

Prioritising the user journey

One of the biggest goals of your website is to encourage new business leads. You need to include the correct set of features to capture viewers’ attention and prove that you are up with the benchmark of market standards, as well as show off your property stock. In order to provide a pleasant experience to make visitors want to stay and explore your site, you need to set out all your information, images and brand messages alongside snappy property listings to capture the attention of the market
Once you have achieved the basics of what is required for a real estate agency website, the key to success is in all the details you can provide about properties, using innovative and compelling methods. You should always provide basic information, hi-resolution photos, floor-plans, features and amenities and brochure downloads. Established companies are now taking this a step further by introducing visual features such as; walkthrough / advertorial videos of properties, virtual viewings and virtual meetings

Get your Property Management website firing on all cylinders today!

Real Estate & Letting Agents : Demo Sites

Using technology to enable effective lead generation...

First impressions are key with websites especially, they do create a lasting impression. The internet is a highly visual medium, so the design and appearance of your website plays a key part, not just in aesthetic but ease of use, complex functionality portrayed as easy user features, but also in the navigation and ease of access to information for different parties. Imagery and information needs to be highly relevant to your products, services and brand as an estate agent. From the outset the user needs to be able to see all the different types of listings available, filter out their criteria and be creative in creating a solid real estate website. Users are guided through an entire philosophy of work and taken in by the impact of quality design to invoke an emotional, sometimes subliminal connection
Many people creating a new website for the first time think that this. is a finite equation, so once the website is ready, thats it you don’t need to do any more; in reality building a website and running it for your business in the most effective way possible is a never-ending project which needs to be incorporated into your operational model. The website is an ever-changing beast that you must embrace to continually improve the site and match the ever-changing market standards and benchmark requirements

Finding the perfect balance between form and function...

Create and provide great content

High quality content is essential in all websites but especially in real estate as this is a highly competitive market. Search engines like Google have bots which crawl and analyse website content and metadata, to determine websites’ rankings in search pages, the better and more unique your content is the better you will, but this takes time as volume of content also plays a big part. When visitors find your website, the content needs to be engaging and authoritative to make them respect your offerings and ultimately select your listings over competitors

Social media leveraged information

Heavily using social media alongside your website optimises and maximises the reach to potential buyers and maintains a consistent message and status of a company that is up-to-date with the latest trends, but also provides new and useful links and information regularly. Display links to your social pages and embed a live feed throughout your website, to really show this off. This allows visitors to easily navigate from one site to another

Easy navigation and useful features

Intuitive navigation is an essential cornerstone to a great user experience. Your estate agency website needs to be highly user-focused, and having a well-planned sitemap structure. You’ll need to make it as easy as possible for new visitors to find their way from the homepage to any other page they are looking for

Estate & Letting Agent

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