What is Pimcore (PIM, DAM & CDP) and what are the benefits?

Pimcore is a platform for management of digital assets, data and product information (PIM) in ecommerce, with PIM, MDM, DAM, CDP, DXP and CMS.

Pimcore is an Open Source digital platform that aggregates, enriches, and manages enterprise data and provides up-to-date, consistent, and personalized experiences to customers. In a seamlessly integrated platform, it provides a centralized solution for Product Information Management (PIM), Master Data Management (MDM), Digital Asset Management (DAM), Customer Data Platform (CDP), Digital Experience Platform (DXP)/Content Management System (CMS), and digital commerce.

Pimcore’s consolidated platform empowers enterprises with a single ‘trusted view’ of information (product, asset, and customer) to eliminate data silos, optimize operational efficiency, improve customer experience, and minimize IT costs.

What makes Pimcore a great alternative to expensive digital experience platforms is its incredible flexibility, API-driven approach, plus the momentum of 100+ global solution partners (source & more information: Pimcore.com).

Why use PIM?

Pimcore is a great basis for building digital applications and platforms, including e-commerce shops and marketplaces, faster, cheaper, and with greater reliability, performance, security, scalability and richer feature-set – thanks to the robust and flexible underpinning open-source platform. 

Product Information Management (PIM) system is an essential element of the technology stack for any advanced e-commerce shop or operation, and is also very useful for manufactures seeking new channels and distributors, or embarking on a DTC (Direct to Customer, also known as D2C) route.

Benefits of Pimcore

  • Eradicate silos
  • Allows B2B sales
  • Seamless customer experience
  • Powerful Integration
  • Unified Data
  • Adaptable Solution
  • Engineered by developers for developers
  • What you see is what you get
  • Easy to learn and train
  • Active community

Eradicate Silos

Preparation of all your content is done then delivered across the internet, mobile, social media networks, or through other channels to provide the customer with a smooth omnichannel experience.

Allows B2B sales

Pimcore offers in-depth personalization, interactive product configuration, and integrated PIM, DAM, and CMS functions

Seamless customer experience

With Pimcore, you can use every form of technology to create an excellent customer experience. Your business can be viewed as an awesome omnichannel enterprise.

Powerful Integration

Data sharing, management, and acquisition are optimized in Pimcore. The software helps eradicate frustrating data errors. This elimination of data errors has been made possible through integration with other systems. It has service-oriented and API-driven architecture that can be used to integrate with third-party software such a CRM, BI, and ERP.

Unified Data

Your customers may receive varied product experiences. This can be bad for your business. Pimcore consolidates the way you give product experience to your clients.

Adaptable Solution

Pimcore is a versatile solution that claims to have over 100 solution partners the world over. It has an API-driven approach and fast speed-to-market. Since the software is based on open source, you can use it freely without licensing. Used by more than 80,000 businesses in 56 countries worldwide, Pimcore will not disappoint your product data management needs.

Easy to learn and train

Learning how Pimcore works takes a short time. Pimcore’s design is simple. You do not have to worry about it.

Active community

The small size of the Pimcore community is a huge advantage to you. With a community, you can be able to learn from others and share experiences.

Engineered by developers for developers

Developers yearn to learn more about Pimcore. This is because the online platform has been constructed by developers.

What you see is what you get

In Pimcore this statement is true. Editing is easy and things look like what you planned or intended. This eliminates your need to hire a developer to perform changes.

In conclusion

Pimcore is an awesome eCommerce and content management system tool. It can compete with top-rated players in the world. Pimcore community edition is the free version. If you need more than what this offers, you can opt for the paid version even though the community version can still serve you well.

If you are interested in developing a digital platform based on Pimcore, or introducing a Product Information Management (PIM) system into your operations, you can find out more on our dedicated pages for Pimcore and Akeneo (which is another PIM platform).


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