Sitecore is ultimately the most lucrative digital experience software that is currently available on the market and is being used on a global scale. Offering unique, seamless and incredibly personalised online digital experiences. At its heart, Sitecore is what is known as a content management system or CMS for short.
Not only have Sitecore been demonstrating industry level leadership through digital innovation, but they have also received a number of highly accredited awards as well as recognition in market leadership from some of the world’s top analyst organisations.
Sitecore offers their Sitecore Experience platform, XP for short which is a combination of their content management system Sitecore Experience Manager as well as their Sitecore Experience Database or xDB for short.
Sitecore offer software solutions for a wide range of different industries.
What Does Sitecore Offer?
Sitecore have the mentality that people will tend to buy experiences as opposed to just buying a product. Sitecore as a whole, bring a mixture of world class e-commerce and digital marketing, leading industry level content management as well as offering their highly sought after enterprise worthy .NET platform, which has been expertly designed to give brands a sense of empowerment when attempting to implement professional and resonating digital experiences.
Sitecore is made up of four key software technology products that have been carefully designed to interact with each other and seamlessly combine to ultimately form the Sitecore Experience Cloud. The Sitecore Experience Cloud is marketed as an end to end, personalisation and e-commerce platform.
The Sitecore Experience Cloud is made up four key products:
Sitecore Experience Platform – The Sitecore Experience Platform is software that offers marketing automation making marketing easy for organisations The Experience Platform allows for personalisation in real time as well as A/B testing. Combining an extensive content management system coupled with omni-channel data capture, the Sitecore Experience Platform is everything a business needs to succeed amalgamated into one place.
Sitecore Experience Manager – The Sitecore Experience Manager hosts omni-channel delivery as well as multi-lingual and multi-site content ready for businesses to incorporate into their development. Managing your organisations content has never been more simple with Sitecore’s Experience Manager platform.
Sitecore Experience Commerce – The Sitecore Experience commerce offers an extensive range of e-commerce capabilities. Providing a leading content management system as well as incredibly personalised online shopping experiences. The Sitecore Experience integrates everything you need to power and control your e-commerce enterprise.
Sitecore Content Hub – The Sitecore Content Hub allows your organisation to easily streamline a number of content operations making life much easier for your marketing team. Combining a smooth content marketing platform or CMP for short, alongside simplified marketing resource and digital asset management can help your marketing team establish control and allows for a business to provide real time content.
The Benefits of Using Sitecore
There are a wealth of benefits using a platform like Sitecore for your enterprise. Sitecore allows for you to do more than simply managing and streamlining your organisation’s online content.
There are loads of potential benefits when using the Sitecore platform:
Track and analyse data – Track your data and analyse existing audits to help with business development and creating appropriate, targeted growth strategies.
Build your own marketing campaigns – Sitecore allows for fully customisable and personalise marketing campaigns, find everything you need for a successful campaign in the one place.
Optimise your content – Fully optimise your content using the Sitecore platform to allow for increased outreach, growth and easily target
the right audience all at once.
Easily integrated across devices – The Sitecore platform can be smoothly used and integrated across all of your business’s customer platforms including mail, mobile, desktop, Email, e-commerce stores, tablets and more.
Gain an insight into your customer – By using the Sitecore platform, you can gain an intricate insight into the views, usages, likes and dislikes of your customers. This is crucial in creating target ed growth campaigns.
Ultimately, the Sitecore platform provides a number of unique benefits when implemented in the infrastructure of an organisation combined with industry leading digital technology designed to take an enterprise to the next level with a simplified and completely personalised content management system.